A Staff Product Designer with 10+ years of experience. I craft complex B2B and developer experiences.
I'm currently the lead designer on the Plaid Dashboard. When I joined, the Dashboard was mostly used by developers, but over the past few years we've scaled the surface to work for a wide range of personas across Credit, Payments, and Fraud.
I led the design of the Plaid Dashboard Visual Refresh. We decided to fork our design system from the consumer experience and created a system that catered to our B2B customers. I own the design system that is used by different teams building on the Dashboard.
I've designed onboarding experiences for Growth teams at Plaid and at Google. I worked on sign up flows and then first time user experiences.
At Google, I worked on technical products and learned how to design for developers and admins. I designed experiences for Google Cloud Platform, Google Identity, and internal tools for Google Software Engineers.
I’m a product design lead who enjoys turning complex systems into tools that feel simple but powerful. The objects around this note tell my story so far.
I started as a digital campaigner at Reproductive Freedom for All in Washington, DC, where advocacy taught me how design can move people.
I earned a Master’s in Human–Computer Interaction from the University of Michigan, grounding my practice in research, systems thinking, computer science, design, and human behavior. Through a university fellowship I joined Foresee, later acquired by Verint, where I learned about usability and enterprise software development.
I designed security and admin tools for Google Workspace in Sunnyvale, then moved to New York to help developers continuously build, test, and deploy on Google Cloud Platform.
I lead work that helps fintechs and financial institutions integrate with Plaid APIs, from research and product strategy through flows, prototypes, and polished visual design.
I’m originally from Maryland, live in the DC metro area, and remain extremely opinionated about how crabs should be eaten.
Born and raised here until I was seven. My dad worked at a hospital in town.
Moved here at seven for my dad’s job in Baltimore. Still rooted for the Yankees.
Attended the University of Wisconsin for undergrad, where I studied English Literature, Political Science, and Keystone Light.
Got my first adult job in advocacy. Obama was in the White House and my rent was $600 a month.
Went back for HCI and worked at the local tech company Foresee. Still rooted for the Badgers.
Interned at Zappos, where I met Tony Hsieh’s alpaca, got MRSA, and designed one of the first Apple TV ecommerce apps.
Moved to the Bay Area to work at Google. Lived for about a month in an Airbnb while I did orientation and figured out where I should live.
Rented an apartment in the Inner Sunset and spent an average of 18 hours a week commuting on the Google Bus to Sunnyvale. The temperature could change 10–20 degrees during the trip south.
My girlfriend, soon to be my wife, took a job at the Manhattan DA’s office, so I moved with Google to Manhattan and then Brooklyn after we had our first kid.
We moved to Philly to be closer to family and get more space before our second kid arrived.
Finally put down roots near family, where my kids can spend time with their four local grandparents and 12 local cousins.
statusopen to interesting problems
locationDC metro
linkedin/in/justinabramcohen open ↗
